The era of big tech has passed over small communities and progress hasn’t been shared equally. Intuit—the masterbrand behind TurboTax, QuickBooks, and Mint—is doing something about it. It’s been investing in jobs and training in these communities and needed a modular campaign to showcase their efforts in way that was empathetic without being braggy. And it had to be done in the middle of a pandemic.

With dropkits, drones, and countless Zooms, we shot and edited remotely and safely. And so the campaign about putting people at the center of technology used technology to tell the stories of people finding hope and prosperity right at home.